What is the shape of influence in an AI World?

The first known physical marketing advertisement appears around 1500 BCE: an Egyptian weaver offering gold for the return of an escaped slave. Papyrus became one of the earliest sales mediums — a way to broadcast need, desire, and exchange. 

Then came the printing press, and the machinery of modern advertising unfolded.  

I’ve spent years inside legal marketing, and it taught me something simple: advertising isn’t inherently good or bad. It takes the shape of whatever medium carries it.

That’s why the rise of large language models feels like a pivotal moment. 

One side promises greater transparency; the other tempts misuse.

My questions aren’t warnings — they’re the questions of someone who’s genuinely fascinated by the craft of marketing and how it evolves.

In the age of AI, I write to explore the questions. The journey itself is the point.